Chief Excecutive Officer @ WHITE - M.SEVENTY - ITALY

Brenda Bellei Bizzi

Brenda Bellei Bizzi is the CEO – Chief Excecutive Officer of WHITE, the international contemporary fashion tradeshow established in Milan since 2000. Born in Bologna, after the Classic High School, she got the degree in Economics cum laude in 1994. She has developed a long experience in business working several years in Arthur Andersen International office in the Tax and Legal Dept. In 2000 she started working with Massimiliano Bizzi launching WHITE show and strenghten the company behind the brand. In 2007 she become CEO of WHITE and M.Seventy, too, the consultancy company owner of WHITE trademark. In 2008 Brenda launched The White Club – a non profit association, that promoted the most interesting international fashion designers with dedicated events in Milan. With this innovative tradeshow format WHITE has been the first to put the attention on the upcoming talents in fashion, inviting them to join the show to make them meet with the Italian manufacturers. Today the White Club works together with institutions, like the City of Milan, the Lombardy Region or national associations, to promote cultural project about the contemporary fashion scene. Nowadays Brenda Bellei is in charge of the business area of the group, following all the institutional and international relationships to develop WHITE brand worldwide, thanks to a strategic vision that has turned WHITE into a company with 3 headquarters based in Milan, Bologna and Shanghai. Thanks to her strong will to expand the tradeshow both on Italian and international level, Brenda succeeded in reaching important agreements with the City of Milan, which is a key institutional partner of the show, and Confartigianato Imprese Moda, one of the most important industrial organization, in order to promote artisanship and contemporary fashion designers internationally. In Brenda’s vision great importance has been given to buyers and to implement this buyer oriented strategy she built a long lasting relationship with The Italian Buyers Association, that collects the top Italian retailers. Among the other partners of WHITE is also the Russian Chambers of Buyers managed by Elena Bugranova, that gathers 50 retailers and showrooms spread in 15 Russian cities. With the support of MISE Ministry of Economic Development and ICE – Italian Trade Agency, WHITE is also promoting the Italian companies abroad, WHITE MILANO – sede uffici via Tortona 27 – 20144 Milano – [email protected] – www.whiteshow.com – tel. 02/34 59 27 85 inviting buyers from Far East and north European markets to visit Milan attending the show. Brenda Bellei is the strategic financial mind of the company which now showcases more than 1.200 brands for the women’s collections. Over the last few years M.Seventy managed by Brenda Bellei has invested on growth by widening its scope and mode of action well beyond the traditional and merely trade-fair mindset, namely by developing an investment plan to boost WHITE as a brand through communication projects with a cultural connotation, aiming to make the tradeshow increasingly international. Strategically important is also the cooperation with Camera Nazionale della Moda Italiana, the National Chamber for the Italian Fashion and Cavalier Mario Boselli, Onorary President of the National Chamber, who worked jointly with WHITE to support new projects for promoting less known countries hosted at WHITE. Recognized by the international press as an influential person in the fashion business, who has been able to create a winning formula of a tradeshow rooted in a capital city as Milan, which is considered a leader and a success case study in the industry.

www.whiteshow.com