Born in France, Sam Baron is consultant as creative director. He has a degree in Design from the Fine Arts School of Saint Etienne and a post-graduate degree from the National Decorative Arts School of Paris. Baron loves to reinterpret traditional methods of construction, raising questions about the utility of today’s material productions.
He is an independent designer and consultant for international companies such as Louis Vuitton, La Redoute, Vista Alegre and the French liquor brand Hennessy; he creates products, exhibition and interior design projects, giving life to cross-over works mixing art and design. Beside his own practice, Sam Baron has been for more than a decade, the design director at Fabrica – the Benetton group communication research center.
In 2009 Baron received the “Grand Prix de la Creation de la Ville de Paris” in the design category and in 2010 Philippe Starck selected him as one of the ten important designers of the next decade. Sam Baron currently lives and works between Portugal and France where he recently took part of the think tank platform Thinkers&Doers.