This year we’ve tasked our jurors with envisioning the future of product design. Each one of them had their own ideas to share with us and we’ve decided to collect their thoughts in a series of interviews called “Talking to Jurors”. We’ve asked all of them what they’re looking for in an entry and what they’re going to reward. Among all of their predictions and opinions, one stood out – design must be human and provide solutions that meet people’s needs. What is truly unforgettable is the product’s ability to improve the lives of everyone.

 

Here’s what Ana Milena Hernández Palacios and Christophe Penasse from the Spanish Studio Masquespacio expect from Product Design, which needs above all to be able to seduce people.

 

What are you looking forward to finding in our entries and which features are you going to reward?

When evaluating this year’s entries, we’ll be looking for those products able to combine functionality and a major importance to the aesthetics. This is what we’re going to reward: the ability of products to seduce customers.

 

Which role do you think a Design Award should have nowadays? 


The role of a Design Award nowadays should be the one to recognize and encourage Designers and brands that come together to bring innovative solutions to our lives.

 

In which direction should contemporary Product Design go and how should it evolve to answer people’s needs?

We’re convinced that it should take account of sustainable solutions, moving forward without forgetting our past.

 

Albabel by Masquespacio

 

Albabel by Masquespacio

 

Albabel by Masquespacio

 

About Masquespacio
Masquespacio is an award winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates branding and interior projects through a unique approach that results in fresh and innovative concepts rewarded with a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like USA, Norway, Germany and Spain.
They are currently working on several hotel and restaurant projects in Spain, Germany and France.
Masquespacio on ARCHILOVERS
www.masquespacio.com