Patrik Schumacher on the 2021 ADA jury

Once again, the Director of Zaha Hadid Architects joins the panel of jurors for the Archiproducts Design Awards

Patrik Schumacher has confirmed his participation in the Archiproducts Design Awards jury again this year. The architect, who has headed Zaha Hadid Architects since 2016, the year of its founder’s death, joined the firm in 1988. He played a fundamental role in transforming it into one of the strongest architecture and design ‘brands’ in the world.

ZHA is currently regarded as one of the most visionary architectural practices of the 21st century. The firm has been able to reinvent the idea of space, constantly breaking boundaries and projecting itself into the future.


Patrik Schumacher on the jury of 2021 ADA, the International Design Award launched by Achiproducts

We asked Patrik Schumacher a few questions about his point of view on the world of design in light of the current international situation.

How should contemporary product Design evolve to answer people’s needs?
I think contemporary product design should embrace the digital revolution and invest in new production methods like robotic fabrication and 3D printing in order to deliver more organic and individually-tailored products.


In a post-pandemic world, how can design define a ‘new normal’?
The new post-pandemic lifestyles have yet to be discovered. Designers can actively participate in this discovery process by leading through empathy and imagination.


How has the pandemic impacted design?
The pandemic has shown that virtual environments can take over from urban and architectural environments. Architects and product designers should embrace this challenge and deliver the virtual spaces, outfits and props that will frame and facilitate social communication in cyberspace.


About Patrik Schumacher

Patrik Schumacher was born in Bonn in 1961. He studied philosophy, mathematics and architecture in Bonn, Stuttgart and London. He received his Diploma in Architecture in 1990.

For the second year in a row, Patrik Schumacher joins the jury of the 2021 Archiproducts Design Awards

In 2010 Patrik Schumacher, together with Zaha Hadid, won the Royal Institute of British Architects’ Stirling Prize for excellence in architecture for MAXXI, the Italian National Museum of 21st Century Art and Architecture in Rome. He is an academician at the Academy of Arts in Berlin.

MAXXI Museum, Rome – Photo Roland Halbe

In 1996 he founded the Design Research Laboratory at the Architectural Association in London where he continues to teach. In 1999, he completed his PhD at the Institute of Cultural Sciences, University of Klagenfurt. Patrik Schumacher lectures worldwide and recently held the John Portman Chair in Architecture at Harvard GSD. Over the past 20 years, he has contributed over 100 articles to architectural journals and anthologies. In 2008, he coined the phrase Parametricism as a new 21st century approach.
In 2010/2012 he published his two-volume theoretical magnum opus ‘The Autopoiesis of Architecture’. Patrik Schumacher is widely recognised as one of the most important thought leaders in architecture, urbanism and design.


Entries for the 2021 edition of the Archiproducts Design Awards are now open!


APPLY NOW!® is a registered trademark of S.p.A
Via Loiacono, 20 - 70126 Bari, Italy
VAT no. IT05611580720
ROC 21492 | REA BA 429007

Follow us on