The Co-Founder and Director of Stefano Boeri Interiors is among the jurors of the Archiproducts Design Awards
A new entry on the 2021 Archiproducts Design Awards jury. Giorgio Donà, architect, Co-Founder and Director of Stefano Boeri Interiors, makes his first appearance on the panel of over 50 experts for the new edition of the Awards.
Donà obtained his degree in Architecture from the IUAV University of Venice in 2011. He joined Stefano Boeri‘s team a year later. He has received prizes in several international competitions, with a special mention in 2011 for his submission to the ‘Venice City Vision’ urban regeneration project whose jury president was Bjarke Ingels (BIG). In 2018 he founded Stefano Boeri Interiors, a Milan-based multidisciplinary studio focused on interior, exhibition and product design.
We asked Giorgio Donà, a first-time member of the ADA jury, about his expectations for this year’s entries and his personal vision of the future of design.
What do you expect from the 2021 Archiproducts Design Awards nominations, and what features should the winning products have?
The challenge is to get in touch with new experiences, understood as a need and an opportunity for discussion. I imagine being able to evaluate objects that can transmit journeys and encounters, results that are the fruit of new forms of contact between different disciplines, not only between designer and client. I want to see stories become objects that will inhabit the spaces of the future as expressions of personalities, desires and creativity. I will try to promote and support every responsible and conscious choice for an increasingly integral transition.
What role do you think a Design Award should play today?
I believe it is always necessary to focus on the themes of the future that arise from continuous dialogue between disciplines and cultures. Occasions like this help us understand where we are, the speed at which we are moving, and the direction we are taking – to correct our course if necessary.
How should contemporary design evolve to meet the needs of the community?
I think we have to start from those very needs. We have to foresee their transformation or, at least, guarantee their satisfaction. Over this last year, we have witnessed a substantial increase in the sense of civic duty, translated into the need for belonging and sharing. A global community has shown great solidarity towards weaker groups through the exchange and support of ideas and creativity. The multiplicity of professions that we will have to deal with in the future will enable us to broaden and transform every creative and productive process, change our perspective, and lead us towards new forms of inclusiveness and a true vision of an integrated whole.
In the post-pandemic era, how can design define a ‘new normal’?
I would speak of new forms of consciousness that will create new stories that design the spaces and objects of the future without limits of scale and type. Some of our new habits are probably nothing more than marginal customs that we now realise are essential for survival and for the coexistence of different species. There will be an increasing need for solutions that adapt quickly to human needs and that, above all, leave room for everyday life and its many facets.
How do you think the pandemic has affected design?
The pandemic has led us to live our daily, personal and emotional experiences in totally new ways. Global shocks like this have come around very few times in history.
This situation has inevitably led us to rediscover and get to know a new sphere of human relationships – and not only. First of all, we can imagine a future enriched by adaptable spaces and places that can change over the course of a day with flexible furnishings that can adapt to any kind of need, even unusual ones. Technology should enable the creation of new forms of sociability, promoting and supporting the exchange of ideas and local self-sufficiency. We need to overcome the concept of boundaries by creating new forms of proximity between spaces, functions and living species. Design should allow us to take care of our spaces, people, resources and the world as a whole.